Short-Term Price and Dealing Effects in Selected Market Segments
Lecture notes in economics and mathematical systemsPublished 1 January 1976
William F. Massy, Ronald E. Frank
Citations90
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Abstract
Changes in relative price and dealing activity are likely to affect different segments of the market in different ways. A distributed lag model is developed for predicting a firm’s market share over a period of weeks from knowledge of the changes in these variables. It is tested on aggregate data for a metropolitan market, and applied to data for three classes of underlying segments. The bases for segmenting the market are by family purchasing characteristic, package size, and channel of distribution.
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Engineering
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