Variable-Sum Game Models of Marketing Problems
Journal of Marketing ResearchPublished 1 May 1967
Helmy H. Baligh, Leon E. Richartz
Citations21
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Constrained and unconstrained models of a variable-sum market game characterizing the problem of television programming are developed. Solutions are obtained through the introduction of a nonresponding pseudo-firm which turns the game into a constant-sum one. The relative values of competitive and noncompetitive models are then discussed.
Keywords
Decision SciencesBusiness, Management and Accounting
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