Maximizing Value from Business Analytics
AIS Electronic Library (AISeL) (Association for Information Systems)Published 1 January 2013
Barbara H. Wixom, Bruce Yen, Michael Relich
Citations138
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Abstract
CIOs need to maximize the value from the significant investment their organizations make in business analytics (BA) initiatives. We explore two themes for maximizing BA value - speed to insight and pervasive use, and present a BA case study at GUESS? INC., a fashion retailer. We provide recommendations for how IT leaders can maximize value from their BA investments.
Keywords
Business, Management and Accounting