Promotional Culture: Advertising, Ideology and Symbolic Expression
The Canadian Journal of SociologyPublished 1 January 1993Open access
Arthur W. Frank, Andrew Wernick
Citations383
SJR quartileQ2
SJR score0.38
SNIP1.57
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Abstract
Part 1 The imaged commodity: the imaging of commodities advertising as ideology recoding gender - the case of men recoding technology - the case of cars. Part 2 Generalized promption: advertising media and the vortex of publicity promotional politics the promotional university the promotional individual conclusion - beyond promotion? beyond exchange?
Keywords
Social Sciences