Competitive Social Media Marketing Strategies
Advances in marketing, customer relationship management, and e-services book seriesPublished 1 January 2016Open access
Wilson Ozuem, Gordon Bowen
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Abstract
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
Keywords
Social SciencesDecision Sciences