Children's Responses to Repetitive Television Commercials
Journal of Consumer ResearchPublished 1 March 1980
Gerald J. Gorn, Marvin E. Goldberg
Citations112
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Gerald J. Gorn, Marvin E. Goldberg; Children's Responses to Repetitive Television Commercials, Journal of Consumer Research, Volume 6, Issue 4, 1 March 198
Keywords
Social SciencesPhysics and Astronomy
American PsychologistReconciling conflicting results derived from experimental and survey studies of attitude change.
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