Sex Role Portrayals in Advertising
Journal of MarketingPublished 1 July 1977
William J. Lundstrom, Donald Sciglimpaglia
Citations58
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Are women and men critical of the way they are shown in ads, and how does this affect their attitudes toward products?
Keywords
Social SciencesBusiness, Management and Accounting