Managing and Marketing Services in the 1990s

Abstract

Part 1 Services market analysis: introduction, Richard Teare an integrated view of the role of services, Peter Wood geographical perspectives on the development of producer services, Peter Daniels. Part 2 Strategic developments for the 1990s: introduction, Luiz Moutinho marketing organization in service businesses - the role of the part-time marketer, Evert Gummesson retailer marketing organizations - strategic development for the 1990s, Nigel Piercy and Neil Morgan services and information technology - emerging patterns, Ian Miles productivity and quality in service operations, Colin Armistead patterns of measurement of service performance - empirical results, Christopher Voss et al. Part 3 Managing financial services: introduction, Neil Morgan marketing in financial services organization policy and practice, Neil Morgan and Nigel Piercy personal financial services - an appraisal of recent developments and research issues, Christine Ennew et al evolution of retail branch banking in the UK, Barry Howcroft a new basis for segmenting the corporate banking market, Julia Schauerman. Part 4 Tourism and hospitality management: introduction, Richare Teare tourism statistics, Stephen Wanhill skew loss functions and required accuracy levels in probability forecasting for tourism, Luiz Moutinho and Stephen Witt hospitality research - philosophies and progress, David Litteljohn an exploration of the consumer decision process for hospitality services, Richard Teare. Summary: managing and marketing services - emerging themes for the 1990s, Richard Teare et al.