Enhancing Competitiveness through the New Market Value Equation
International Journal of Operations & Production ManagementPublished 1 November 1994
Jack R. Meredith, David McCutcheon, Janet L. Hartley
Citations47
SJR quartileQ1
SJR score2.88
SNIP2.22
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Abstract
Identifies four factors as constituting the primary basis for global competition in providing customers with value: customization, quality, response time, and price. However, finds that these factors interact in a multiplicative rather than the commonly‐assumed additive manner, giving competitors with multiple strengths additional competitiveness and disqualifying firms which lack performance on even one dimension. Presents a simple model to aid managers in analysing the competition in their industry as well as in making decisions about the best actions to take for strengthening their firm′s competitiveness.
Keywords
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