Cultural Destination Usability: The Case of Visit Bath
Published 1 January 2009
Alessandro Inversini, Lorenzo Cantoni
Citations24
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TL;DR
The usability evaluation of the website of Bath’s Destination Management Organization (DMO) is described and a Usability kit (Ukit) for the e Tourism field has been created, composed by a library of scenarios of use and heuristics for the evaluation.
Abstract
This research describes the usability evaluation of the website of Bath's Destination Management Organization (DMO). A proven usability methodology called MiLE+ has been used and a Usability kit (Ukit) for the e Tourism (and particularly for the web communication of cultural destination) field has been created. The Ukit is composed by a library of scenarios of use (user profiles, user goals, user tasks) and heuristics for the evaluation. Ukit has been created and validated also thanks to usage analysis (1 year time frame) which has been performed also to confirm, where possible, the results of the inspection.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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