Social Commerce: Foundations, Social Marketing, and Advertising
Springer texts in business and economicsPublished 1 January 2015
Efraim Turban, David A. King, Jae Kyu Lee, Ting‐Peng Liang, Deborrah C. Turban
Citations25
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TL;DR
This chapter defines social commerce and describes its roots and evolution, and describes how social networking can facilitate customer service, customer support, and CRM.
Abstract
Sony, the giant consumer electronics producer, has been struggling during the last few years.
Keywords
Social SciencesDecision Sciences
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