Ethics in Marketing Research: Their Practical Relevance
Journal of Marketing ResearchPublished 1 November 1974
Alice M. Tybout, Gerald Zaltman
Citations102
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
An understanding of ethical issues involved in marketing research may contribute to the quality of research data. This article discusses subjects’ rights in marketing research and how their violation may affect the quality of data.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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