Une méthode d'estimation de la validité interculturelle des instruments de mesure : Le cas de la mesure des valeurs des consommateurs par la liste des valeurs LOV
Recherche et Applications en Marketing (French Edition)Published 1 December 1993
Suzanne C. Grunert, Klaus G. Grunert, Kai Kristensen
Citations22
SJR quartileQ4
SJR score0.13
SNIP0.09
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Abstract
Cet article propose une méthode d'estimation de la validité interculturelle des instruments de mesure. Celle-ci découle directement d'une vision cognitive des différences culturelles, dont la mise en œuvre s'effectue au moyen de tests séquentiels basés sur des modèles d'analyse factorielle confirmatoire multi-échantillons (LISREL). L'application de la démarche propose à la liste des valeurs (LOV) de Kahle indique que l'instrument proposé fait preuve d'un faible degré de comparabilité culturelle.
Keywords
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