Tourism destination image.
CABI eBooksPublished 7 December 2016
Gui Lohmann, Alexandre Panosso Netto, C. B. Rodrigues
Citations88
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Abstract
This chapter discusses the concept of tourism destination image, pointing out that image is not the same as brand. It also considers how image is formed and how it can be changed by changing the destination's marketing strategy.
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Social Sciences
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