Using importance-performance analysis to develop health care marketing strategies.
PubMedPublished 1 January 1985
John M. Hawes, C. P. Rao
Citations202
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TL;DR
This article describes how importance-performance analysis was used to develop marketing strategies for hospital obstetric services in a southwestern community.
Abstract
Importance-performance analysis is a useful marketing research technique that can be easily and effectively applied in the health care sector to suggest successful marketing strategies. This article describes how this procedure was used to develop marketing strategies for hospital obstetric services in a southwestern community.
Keywords
Health ProfessionsBusiness, Management and Accounting