Intangible Assets: Valuation and Economic Benefit

Abstract

Preface. Acknowledgments. CHAPTER 1: Introducing Intangibles. How This Book Is Organized. What Is Valuation Anyway? CHAPTER 2: History and Taxonomy. Types of Intangible Assets. Identifiable Intangibles. Unidentifiable Intangible Assets. Liabilities. What Is Not an Intangible Asset. Summary. Additional Resources. CHAPTER 3: Theory of and Research on Intangible Assets. Some Economic Characteristics of Intangibles. Growth in Intangible Assets. Researching the Value of Intangible Assets. Summary. CHAPTER 4: Accounting for Intangibles. Identifiable and Unidentifiable Intangible Assets. To Expense or Capitalize. Goodwill Paradox: Why Ever Pay More than Fair Value? Summary. CHAPTER 5: Portfolio of Intangible Economic Benefits (PIE--B). Proto--Assets. Introducing the PIE--B. Perspectives on the PIE--B. Summary. CHAPTER 6: Income Approach and Intangibles. Steps to the Income Approach. Present Value Formula. Estimating the Discounted Cash Flows. Soda Machine as Proto--Asset? Discussion. Income Approach and Intangibles. Options Model. Summary. Appendix to Chapter 6. CHAPTER 7: Market Approach and Intangibles. Introduction to the Market Approach. Some Features of the Market Approach. Elasticity: A Useful Economic Concept. Comparable Firms. Unidentifiable Intangibles and Comparables. Summary. Appendix: Sources for Comparables. CHAPTER 8: Cost Approach and Intangibles. Original Cost. Book Cost. Replacement Cost. Summary. CHAPTER 9: Intangible Assets and Litigation. Panduit Test. Market Definition. Georgia Pacific Factors. Trade Secret Framework. Famous Dilution. Summary. CHAPTER 10: Intangible Assets: Strategy and Securitization. Bowie Bonds. Identification. Dynamic Securitization. Extension. Off--Balance Sheet Intangibles. Insecurity--The Case of the Recording Industry. Summary. CHAPTER 11: Conclusion. Toward a Theory of Ephemeral Assets. Summary. Additional Resources. Notes. References. Index. About the Author.