login

Marketing Professional Services

Published 24 July 2009
Citations7

Abstract

This chapter contains sections titled: Introduction How Do Surveyors and Engineers Get Work? The Selection Process—Different Strokes for Different Folks What's the Difference between Marketing, Advertising, and Sales? The Market Planning Process Prospecting Maintenance Marketing & Cross-Selling Interviews & Presentations Scope of Work Negotiating the Agreement

Keywords

Business, Management and Accounting