Sensory Incongruity in the Food and Beverage Sector
Petits Propos CulinairesPublished 1 March 2012
Betina Piqueras‐Fiszman, Charles Spence
Citations28
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Abstract
This paper looks at possible reasons for the intentional (or, on occasion, accidental) use of sensory incongruity (confounded expectations) which has become increasingly common in the food and beverage sectors in recent years.
Keywords
PsychologyEconomics, Econometrics and Finance