The effect of environment risk, corporate strategy, and capital structure on firm performance: An empirical investigation of restaurant firms

Abstract

The co-alignment process has been used in hospitality strategy as a framework to explain strategic orientation of firms. In this study, using a sample from the US restaurant industry, the authors test the simultaneous impact of surrogates from constructs identified as part of the co-alignment model, i.e. environment, strategy, and structure, on firm performance. Results indicate that a significant variance in firm performance is explained by the variables from the foregoing constructs of the co-alignment model. The robustness of this study provides restaurant firms' managers a basis to evaluate their firms' strategic orientation vis-୶is its impact on firm performance.