Balearic islands tourism: a case study in demographic segmentation
Tourism ManagementPublished 1 August 1999
Catalina Juaneda, Francisco Sastre
Citations37
SJR quartileQ1
SJR score4.15
SNIP3.74
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Abstract
Segmentation strategy has become increasingly important for successful marketing planning in the tourism industry. This paper examines the different behavior of two different groups of travelers visiting Majorca and the effects of these on the tourism policy of the Island. This effect is validated by reference to data collected by the survey made in 1995 for the Economics Department of the University of the Balearic Islands.
Keywords
Social Sciences