Repeat and first time visitation in an experience specific context: The Valley of the Giants Tree Top Walk.

Abstract

Communication with the public is a primary consideration in
\nthe design of natural area tourist attractions (Manfredo & Bright,1991; Roggenbuck, 1992; Vogt & Stewart, 1998). In a management context, communication is essential in ensuring a relevant and enjoyable experience on the part of the visiting tourists (Magill, 1995). Communication also serves as an important management aid in reminding visitors of appropriate behaviour while ensuring continued visitor interest in the attraction (Moscardo, 1998; Moscardo & Woods,2001). This paper presents the results of a .survey examining motivations and attitudes of repeat and first time visitors to the Tree Top Walk site in the context of the communication strategy used at the site.