Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance
Journal of Business ResearchPublished 14 June 2013
Tao Gao, Andrew J. Rohm, Fareena Sultan, Margherita Pagani
Citations120
SJR quartileQ1
SJR score3.50
SNIP3.35
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Social SciencesDecision SciencesBusiness, Management and Accounting
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