The year 2000: Looking forward
Psychology and MarketingPublished 1 January 2000
Richard P. Bagozzi, Rajan Nataraajan
Citations76
SJR quartileQ1
SJR score3.50
SNIP2.48
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Abstract
Following up on their article in the last issue, the authors reflect and speculate upon the evolution of the discipline of marketing. In so doing, they make connections to key social and intellectual developments in the past that shape its current course and point to radical ends in view that could fundamentally change how marketers, consumers, and scholars may come to view themselves and the subject matter of marketing. © 2000 John Wiley & Sons, Inc.
Keywords
Business, Management and Accounting