Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach
Journal of Consumer ResearchPublished 1 September 1981
Deborah L. Roedder
Citations244
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Journal Article Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach Get access Deborah L. Roedder Deborah L. Roedder Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 2, September 1981, Pages 144–153, https://doi.org/10.1086/208850 Published: 01 September 1981 Article history Received: 01 July 1979 Revision received: 01 February 1981 Published: 01 September 1981
Keywords
PsychologyArts and HumanitiesBusiness, Management and Accounting
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