Student surrogates in consumer research
Journal of the Academy of Marketing SciencePublished 1 September 1983
Richard F. Beltramini
Citations58
SJR quartileQ1
SJR score6.90
SNIP4.39
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Abstract
The issue of using students as subjects in consumer research is discussed. Data are collected at both behavioral and attitudinal levels from both student and general population samples, and the results are compared. Results are discussed in light of the practical advantages inherent in student samples.
Keywords
PsychologySocial SciencesBusiness, Management and Accounting
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