How patients evaluate the quality of ambulatory medical encounters: a marketing perspective.
PubMedPublished 1 March 1990
Kenneth D. Bopp
Citations101
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TL;DR
How consumers evaluate the quality of medical encounters and how providers can influence patients' perceptions of quality are examined.
Abstract
Quality is becoming an important issue in marketing ambulatory medical services. Based on an empirical study, this article examines how consumers evaluate the quality of medical encounters and how providers can influence patients' perceptions of quality.
Keywords
PsychologyBusiness, Management and Accounting