The Future of Online Market Research
Journal of Advertising ResearchPublished 19 May 2007
William E. Lipner
Citations10
SJR quartileQ1
SJR score0.82
SNIP0.72
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Abstract
ABSTRACT As new online technologies open doors to new opportunities in market research, the research industry must take care to uphold the integrity of its work in the online and mobile media space. This article takes a look ahead to the future of online market research and suggests three key areas on which the industry should focus to ensure that the research opportunities associated with the online advertising are maximized.
Keywords
Social SciencesBusiness, Management and Accounting