Travel and Tourism Marketing Techniques
Published 1 June 1988
Robert T. Reilly
Citations15
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Abstract
Marketing in a travel context. Gathering market data. The role of advertising in marketing. The advertising agency. Understanding media. Constructing the advertising message. The design of print advertising. The mechanics of print production. Producing radio and TV spots. Those other media. Public relations and promotions. The advertising campaign. The hospitality industry. Carriers and tour operators. National, state and local tourism promotion. Glossary.
Keywords
Business, Management and Accounting