Social media etiquette: A guide and checklist to the benefits and perils of social marketing

Abstract

Business involvement in social networking, in all its forms, is on the rise. This increase has been typified by a number of noisy and much-publicised failures, as well as less publicised successes: as always, it is embarrassment that makes the news, rather than business processes going well. 20:20 has been building its experience of the key factors that help to distinguish success from failure in these areas over the past few years, and this article is a summary of the core lessons it has learnt, summarised as a checklist of dos and don'ts in the social networking sphere.