A note on implicit consumer discounting of automobile fuel economy: Reviewing the available evidence

Abstract

A key element in the long run response of the automotive market to higher fuel prices is consumers' willingness to pay for fuel economy improvements. Eight recent studies are examined and estimates of asset price/operating cost discount rates are derived for each. A critical comparison of results suggests that most are implausible. Plausible estimates range from 4 to 40% as a function of household income.