Green management: The next competitive weapon

Abstract

This article advocates green management for the 1990s—using the environment as a focal point to change the way in which companies view themselves in order to create new competitive advantages. Based on interviews with senior management at 16 companies worldwide which are actively doing something about environmental issues, the article discusses the concept of green management, arguments in its favour, the relationships between the environment and corporate strategy, and how green management approaches can be implemented.