Managing to keep the customer
Strategic ChangePublished 1 September 1992
Robert L. Desatnick
Citations66
SJR quartileQ1
SJR score1.25
SNIP1.46
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Abstract
Abstract This article examines the increasing focus on customer service and the benefits of a customer‐focused approach, with specific examples taken from the experiences of McDonalds.
Keywords
Business, Management and Accounting
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