Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell and Live
International Journal of AdvertisingPublished 1 January 2011
Rohit Bhargava
Citations15
SJR quartileQ1
SJR score2.91
SNIP2.57
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Abstract
"Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell and Live." International Journal of Advertising, 30(1), pp. 191–192
Keywords
Social SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting