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Alcohol portrayal in Australian prime time television in 1990 and 1997

Australian and New Zealand Journal of Public HealthPublished 1 February 1999
Simone Parsons, Chris Rissel, Will Douglas
Citations8
SJR quartileQ2
SJR score0.86
SNIP0.79

TL;DR

Examination of the frequency of scenes involving alcoholic and non‐alcoholic drinking acts in Australian TV serials in 1990 and 1997 finds that both types of scenes are common.

Abstract

The portrayal of health or risk-taking behaviour on television may influence the perception of viewers that certain behaviours are 'normal', common or acceptable, may encourage modelling of that behaviour and may indirectly influence the policy agenda.

Keywords

Medicine