A STUDY OF OPEN DATA FOR TOURISM SERVICE

Int. J. Electron. Bus. Manag.Published 1 January 2014

Chien‐Te Wu, Shun-Chung Liu, Chao-Fang Chu, Yen‐Ping Chu, Shyr-Shen Yu

Citations3

TL;DR

A novel way of using open data in tourism and travel-related service is presented and it is presented that travel experience can be markedly improved by combining open data with serious game, which can effectively bridge the gap between online and offline marketing by the local businesses.

Abstract

The development of open data has been unprecedentedly active worldwide in recent years. The Taiwanese government also launched its official Open Data website in 2013, where various types of datasets were included. The spirit of open data – free accessibility for all – has since produced a wealth of useful applications. Proposed in the present study is a mobile tourism application based on the open data provided by the municipal governments of Taichung City, Changhua and Nantou County. This application consists of a graphic module of travel-related open data and a serious game module designed to promote local businesses through the online-to-offline strategy. The graphic module integrates information from traffic, accommodations to tourist attractions to save tourists the trouble of multiple switching and downloads during traveling; and the serious game module interacts with tourists through location service and rewards them with points, which can be redeemed as coupons to use at local retail stores. This study presents a novel way of using open data in tourism and travel-related service and that travel experience can be markedly improved by combining open data with serious game, which can effectively bridge the gap between online and offline marketing by the local businesses.

Keywords

Social SciencesDecision SciencesBusiness, Management and Accounting

Journal of the Academy of Marketing ScienceService-dominant logic: continuing the evolution

7,350 Citations2007Stephen L. Vargo, Robert F. Lusch

This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP.

ComputerFrom visual simulation to virtual reality to games

1,855 Citations2005Michael Zyda

Leveraging technology from the visual simulation and virtual reality communities, serious games provide a delivery system for organizational video game instruction and training.

International Journal of Research in MarketingCustomer satisfaction and loyalty in online and offline environments

1,545 Citations2003Venkatesh Shankar, Amy Smith +1 more

Gamification in Tourism

138 Citations2013Feifei Xu, Jessika Weber +1 more

This paper defines tourism gamification and identifies intrinsic and extrinsic motivation elements that can be used in gamification in order to influence consumer engagement, customer loyalty, brand awareness, and user experience in tourism areas.

Serious Games: Serious Opportunities

104 Citations2004Andrew J. Stapleton

The notion of games as a means for learning, together with current research and applications of games within education and industry are explored.

DIGO: An Open Data Architecture for e-Government

31 Citations2011Alexandre Lopes Machado, José Maria Parente de Oliveira

The aim of this paper is to show an architecture called Delivering Information of Government (DIGO) to allow access to primary data by machines in open data so that citizens interested in doing so can combine them and produce new information and mashup applications, consequently, enabling OGD and data fusion on the Linking Open Data (LOD) cloud.

Connecting People at a Conference: A Study of Influence between Offline and Online Using a Mobile Social Application

16 Citations2012Xiang Zuo, Alvin Chin +5 more

This is the first work to study the influence of offline to online, and vice versa, in a restricted environment using a social proximity-based system, and the results demonstrate that more than half of the online interactions are included in the offline interaction network.

Open data for e-government the Greek case

12 Citations2013Stamatios Theocharis, George A. Tsihrintzis

This work shall seek the opportunities and benefits of open government data, and present the initiatives of the Greek government and the case study on the field of internal organization of the public administration.

Zenodo (CERN European Organization for Nuclear Research)Evaluating Telepresence Experience And Game Players' Intention To Purchase Product Advertised In Advergame

9 Citations2010Zuhal Hussein, Nabsiah Abdul Wahid +1 more

The results indicated that telepresence consist of interactive experience and product experience which implies the usefulness of an interactive advertising in the game playing to attract players’ intention to purchase the advertised product placed in the creative game design.

View PDF