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How colors in business dashboards affect users' decision making

Communications of the ACMPublished 23 March 2016
Palash Bera
Citations38
SJR quartileQ1
SJR score1.15
SNIP3.34

TL;DR

Business dashboards that overuse or misuse colors cause cognitive overload for users who then take longer to make decisions, leading to delays in making decisions.

Abstract

Business dashboards that overuse or misuse colors cause cognitive overload for users who then take longer to make decisions.

Keywords

Psychology