Hospitality Marketing Management
Medical Entomology and ZoologyPublished 1 January 1989
Robert D. Reid, David C. Bojanic
Citations186
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
The Functions of Marketing Introduction to Hospitality Services Marketing Understanding the Behavior of Hospitality Consumers Market Segmentation and Positioning Developing a Marketing Plan Information for Marketing Decisions Developing New Products and Services Product-Service Mix Strategy Distribution, Intermediaries, and Electronic Commerce Promotion and Advertising Advertising Media Planning Sales Promotions, Merchandising and Public Relations Personal Selling Pricing Strategy Using Menu Design as a Marketing Tool Index
Keywords
Social Sciences