In-store music affects product choice
NaturePublished 13 November 1997
Adrian C. North, David J. Hargreaves, Jennifer McKendrick
Citations257
SJR quartileQ1
SJR score18.29
SNIP10.16
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Abstract
Royalty payments for non-broadcast commercial uses of music in 1995 amounted to £53.8 million in the UK alone1. Research on music and consumer behaviour2,3 has, however, almost completely ignored the potential effect of in-store music on purchasing and particularly on product choice. By investigating the purchasing of German and French wines we have found that musical 'fit' has a profound influence on product choice.
Keywords
Arts and HumanitiesEconomics, Econometrics and FinanceBusiness, Management and Accounting
Music and consumer behaviour
60 Citations1997Adrian C. North, David J. Hargreaves