Setting minimum standards for measuring public relations effectiveness
Public Relations ReviewPublished 1 December 1997
Walter K. Lindenwann
Citations48
SJR quartileQ1
SJR score1.35
SNIP1.70
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Abstract
Publication of a new 28-page booklet that defines and discusses “Guidelines and Standards for Measuring and Evaluating PR Effectiveness” was announced during the Spring of 1997 by the Institute for Public Relations Research & Education. The manuscript, which is reviewed and discussed in this article, was the result of a nine-month project carried out by a special eight-member Institute task force that sought to develop a minimum set of criteria and “groundrules” for the industry as a whole to consider when measuring and evaluating the impact of public relations.
Keywords
Social Sciences