Advertising, alcohol consumption, and abuse: a worldwide survey
Choice Reviews OnlinePublished 1 April 1994
Citations27
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Abstract
Preface Introduction The Theoretical Basis for Advertising Effects Exposure to Alcohol Images in Mass Media The Experimental Evidence for Media Effects The Macroeconomic Relationship Between Advertising and Consumption Summary and Conclusions Notes References Index
Keywords
PsychologySocial SciencesBusiness, Management and Accounting