Competitor Intelligence: How to Get It: How to Use It

Part 1 Competitor Intelligence: Laying the Foundation Getting Started: The Basic Techniques for Collecting Competitor intelligence and Creative Sources and Techniques.

Abstract

Part 1 Competitor Intelligence: Laying the Foundation Getting Started: The Basic Techniques for Collecting Competitor Intelligence. Part 2 The Basic Sources of Intelligence: Federal, State and Local Sources Corporate Intelligence in Print Handy Sources for Specific Industries: Statistical Sources, Directories and Associations Using Special Issues of Trade and Business Magazines for Financial, Market, and Strategic Information Using Data Bases for Corporate Intelligence Foreign Intelligence from U.S. Sources Additional Valuable Sources. Part 3 Creative Sources and Techniques: Creating Creative Sources Building a Financial Statement Let Your Fingers do the Stalking: Using Yellow Pages and City Directories Eyeballing your Competition: How to Use Visual Sightings Additional Creative Sources That Will Pay Off. Appendix: Addresses and Phone Numbers of Publishers and Sources.