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Identifying influential users by their postings in social networks

Published 25 June 2012
Beiming Sun, Vincent Ng
Citations41

TL;DR

A graph model is proposed to represent the relationships between online posts of one topic, in order to identify the influential users, and a new role is suggested, the connecter, to help bridging two different clusters of posts.

Abstract

Much research effort has been conducted to analyze information from social networks, including finding the influential users. In this paper, we propose a graph model to represent the relationships between online posts of one topic, in order to identify the influential users. Besides the role of starters, we suggest a new role, the connecter, to help bridging two different clusters of posts. Three methods for measuring the influences of online posts are discussed to distinguish starters and connecters in the graph. The results of the different measurements can then be integrated to determine the most influential posts and their respective authors. With the information of the explicit and implicit relationship between posts, our model tries to identify the most influential users based on their direct interaction as well as the implicit relationship among postings. The experiment is performed on Twitter to verify the model and the three methods of influence measurement. The interpretation of the methods is also given to justify the experiment results.

Keywords

Computer SciencePhysics and Astronomy