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Strategies of resistance to persuasion: New subject matter for the teacher of speech communication

Central States Speech JournalPublished 1 March 1972
Karl W. E. Anatol, Jerry E. Mandel
Citations4

Abstract

The authors explore the inoculation theory approach as a means of developing resistance to persuasion. They discuss various means for implementing this theory into activities in the speech classroom.

Keywords

PsychologyArts and Humanities