Assimilation and contrast effects in reactions to communication and attitude change.
Journal of Abnormal & Social PsychologyPublished 1 September 1957
Carl I. Hovland, O. J. Harvey, Muzafer Sherif
Citations645
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TL;DR
The relationship between the attitude of the recipient and the position advocated in a communication was studied under conditions where a communicator not known to subject presents a point of view on a controversial issue which differs from that of subject by varying amounts.
Abstract
“The relationship between the attitude of the recipient and the position advocated in a communication was studied under conditions where a communicator not known to subject presents a point of view on a controversial issue which differs from that of subject by varying amounts.” The topic discussed w
Keywords
Social SciencesArts and HumanitiesPhysics and Astronomy
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