The role of information sources in image fragmentation
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TL;DR
It was aimed to detect image fragmentation in the projected image to measure perceived image through photo elicitation and to analyse relationship between perceived tourist image and information sources.
Abstract
• Relationship between perceived tourist image and information sources is analysed. • It was aimed to detect image fragmentation in the projected image. • 593 questionnaires were used to measure perceived image through photo elicitation. • Emitted image fragmentation has effects on tourist perceived image of a destination. • Number and type of information sources influence tourist's destination knowledge.