Jazz and knitwear

Abstract

This paper briefly reviews literature relating to festivals, and then reports findings from a sample attending two festivals in Saskatchewan, Canada. A jazz and a handcrafts festival were studied as being representative of 'cultural product' festivals. Quality of programme emerged as the most important factor for tourists, but contextual elements including accessibility and programme arrangements were also important. For the majority of festival-goers, other recreational and cultural facilities were unimportant.