Organizational Frames of Reference

This paper proposes the concept of “organizational frames of reference” (OFOR) as a framework for examining the unquestioned assumptions and processes underlying strategic decision-making.

Abstract

This paper proposes the concept of “organizational frames of reference” (OFOR) as a framework for examining the unquestioned assumptions and processes underlying strategic decision-making. Components of OFOR are described and their functions and formation are discussed. Future research questions and management implications are suggested.