Reading or Scanning? A Study of Newspaper and Net Paper Reading
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TL;DR
Results are presented showing that in fact net paper readers scan more and read less than newspaper readers, and the difference in layout, navigation structure and purpose of reading between the two media is investigated.
Abstract
Net paper readers have been shown to read deeper into articles than newspaper readers. It has also been claimed that newspaper readers rather scan than read newspapers. Do these findings mean that net paper readers read proportionally more than newspaper readers? This paper presents results showing that in fact net paper readers scan more and read less than newspaper readers. We furthermore investigate whether this result can be expained by the difference in layout, navigation structure and purpose of reading between the two media.