An Exercise in Product Development for the 1980s:
International Journal of Bank MarketingPublished 1 March 1983
Keith Haaroff
Citations10
SJR quartileQ1
SJR score1.44
SNIP1.85
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Abstract
The author takes one example of product development, the introduction by Midland Bank in 1982 of its International Cash Management Service, in order to highlight the way that a new product may in practice be brought to the market.
Keywords
Social Sciences