Integrating Geographic Information Systems (GIS) Applications Into Business Courses Using Online Business Geographics Modules
Journal of Education for BusinessPublished 1 November 2006
Fred Miller, W. Glynn Mangold, Terry Holmes
Citations17
SJR quartileQ2
SJR score0.44
SNIP0.81
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TL;DR
A prototype module for overcoming the constraints of integrating GIS tools into business education is developed and a retail site selection module is discussed and its implementation in a retail management course.
Abstract
Although the value of geographic information systems (GIS) technologies is recognized by practitioners and educators alike, GIS instruction has yet to make significant inroads into business curricula. In this article, the authors discuss the constraints of integrating GIS tools into business education. They develop a prototype module for overcoming these constraints and discuss a retail site selection module and its implementation in a retail management course. Faculty and student evaluations of this exercise serve as the basis for assessment of this approach and recommendations for future development of GIS instruction in business education.
Keywords
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